Today, a B2B marketer must create entire branded ecosystems, all centered on generating leads and driving more revenue.
Driving Revenue with Content (DRC) is a revenue-generation marketing model focused on funneling traffic to your website, capturing leads once they land, nurturing them with helpful insights, and propelling leads deeper into the sales funnel until they become customers. But DRC doesn’t stop there; it also encourages passive customers to become engaged promoters.
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